The Online Advertising and Digital MArketing service is offered through a set of actions taken to increase the number of visitors to a website or social network profile. With a data-based method, the implementation of the service is capable of attracting a large volume of people to a company's channels, promoting accelerated growth of the proposed business.

The service is responsible for the first stage of the sales funnel: the attraction. In advertising management, a series of tools and strategies are administered to attract the right audience, as well as the results of implementation are constantly analyzed.

The proposals presented can follow both generalist guidelines, mixing knowledge from different areas of the same segment, and specialized ones, with a greater focus on a specific type of platform or tool.

In relation to the type of methodology offered, mainly due to its efficiency, priority is given to paid advertising, in which advertisements are published directly aimed at the desired target audience, according to a previously established budget. In addition, organic advertising actions can also be adopted to optimize results.

The most commonly adopted platforms are those offered by Google – such as Google Ads, Google Maps and Google Analytics – and by Meta – such as Facebook, Instagram, Meta Ads Manager and Meta Business Suite. At the same time, other platforms are also permissible, such as those maintained by LinkedIn and Taboola.

In all cases, the service is offered with features for performance monitoring by customers.